Pyxi – Privacy Policy

Last updated: October 30, 2025

1. Introduction

Pyxida Limited, commercial name “Pyxi” ("we," "our," or "us") operates the website https://www.pyxi.ai and the Pyxi mobile app (together, the "Services"). We are committed to protecting your privacy and processing your personal data lawfully, fairly, and transparently, in compliance with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), and applicable national data protection laws.

This Privacy Policy explains what data we collect, how we use it, and what rights you have in relation to your personal information. By using our Services, you agree to the terms outlined in this policy.

2. Data Controller

Pyxida Limited is registered with UK Companies House under Company Number 14187029 and acts as the data controller responsible for your personal data. You can contact us with any questions about your data at: info@pyxidalife.com

3. Personal Data We Collect

3.1 Information You Provide

We collect personal data that you provide directly to us, such as:

• Name, email address, and contact details
• Profile information (age range, gender, city, interests)
• Payment information (if applicable)
• Preferences (e.g., dining or event choices, dietary needs)
• Messages, feedback, or other correspondence

3.2 Information We Collect When You Use Pyxi

When you use our Website or App, we automatically collect limited information to help us operate securely and improve your experience. This may include:

• Technical details such as device type, browser, IP address, and operating system
• Usage information such as pages viewed, features used, and session duration
• Approximate location data, if you choose to enable it
• Cookies and analytics tools that help us understand engagement and improve functionality

You can manage or disable cookies in your browser or device settings. Data from cookies is retained for no longer than 12 months.

4. How We Use Your Data

We process personal data to:

• Operate, maintain, and improve our Website, App, and matching services
• Communicate with you, confirm reservations, and send updates
• Personalise your experience and maintain platform safety
• Comply with legal obligations

We rely on lawful bases such as contractual necessity, consent, legitimate interest, and legal obligation. You may withdraw consent at any time by contacting info@pyxidalife.com.

4.1 Marketing and Communications

We may use your name and email address to send you marketing communications about our products, services, or promotions that we believe may be of interest to you. We process this personal data under the lawful basis of legitimate interests, as we have a legitimate interest in promoting our services to individuals who have provided their contact details.

We have carried out a legitimate interests assessment to ensure that our marketing activities do not override your fundamental rights and freedoms.

You can opt out of receiving marketing communications at any time by clicking the unsubscribe link in our emails or by contacting us at info@pyxidalife.com.

5. Data Sharing

We do not sell or rent your personal data. We only share information when necessary to provide our services, such as with:

• Trusted service providers (e.g., hosting, analytics, or payment processors) under GDPR-compliant agreements
• Authorities, where required by law or to protect users and the public

All third parties are bound by strict confidentiality and data protection obligations.

6. International Data Transfers

We mainly store and process data within the UK and EU. If data must be transferred outside these regions, we ensure it remains protected using safeguards such as:

• Standard Contractual Clauses (SCCs) approved by the European Commission or UK authorities
• Transfers to countries officially recognised as providing an adequate level of data protection

You can request details of these safeguards by contacting info@pyxidalife.com.

7. Data Retention

We retain your personal data only for as long as necessary to provide our services or comply with legal obligations.

• Inactive accounts are deleted after 2 years.
• Financial records may be retained for up to 10 years for accounting and audit purposes.

When data is no longer needed, it is securely deleted, anonymised, or archived.

8. Your Rights

Under applicable data protection laws, you have the right to:

• Access your personal data
• Rectify inaccurate or incomplete data
• Erase your data (“right to be forgotten”)
• Restrict processing in certain circumstances
• Object to processing based on legitimate interests
• Request portability of your data
• Withdraw consent at any time

To exercise these rights, contact our Data Protection Officer at info@pyxidalife.com. Pyxi will respond within one month; this may extend up to two months for more complex requests. Additionally, we may verify your identity before fulfilling any request.

9. Data Security

We use appropriate technical and organisational measures to protect your data against loss, misuse, or unauthorised access. However, no online system is entirely secure. We encourage users to maintain strong passwords and log out after use.

10. Children

Our Services are intended for users aged 18 and over. We do not knowingly collect personal data from minors. If you believe a child has provided us with personal data, please contact info@pyxidalife.com, and we will delete it promptly.

11. Updates to This Policy

We may update this Privacy Policy periodically to reflect legal, technical, or operational changes. The latest version will always be available on our Website, and if significant changes occur, we will notify you by email or via the App.